TheBeat is aimed towards a 16-24 year old audience, however, it may attract other age groups. It does not necessarily cater towards one particular gender, although it will offer more female based interests that other music magazine seem to lack. TheBeat does not focus on one particular genre so therefore its target audience is anyone with an eclectic taste in an array of music genres. TheBeat focuses mainly on Indie, Acoustic, Alternative Rock and Electro-Pop, although it will feature breakthrough artists of any musical genre.
In my mood-board I have included bands such as The Killers and Kings of Leon, who reflect the Alternative Rock portion of the magazine. I have also included artists such as Amy Winehouse who is considered to be a jazz musician, although her genre of music does not fit the genre stereotype that I have instilled in TheBeat, I felt that TheBeat readers are likely to be interested in Amy Winehouse and other artists of a similar style. Also, new popular artist Lady GaGa is in the mood-board as she is a breakthrough Electro-Pop artist. I have included Acoustic artist James Morrison as well, as I feel he is a good representative for the Acoustic area of the magazine.
TheBeat reader is also a music festival aficionado, regularly attending popular festivals and gigs. They are a free spirit who is interested in the popular and more publicly appreciated festivals, as well as attending low-key, backstreet gigs and events. I also included a guitar in the mood-board which represents the Acoustic side of the magazine, as well as what might be some of TheBeat readers personal interests. They are also interested in other music magazines such as NME and Q, however, they are more likely to appreciate TheBeat as it is a better reflection of themselves and their interests.
