(click on image to zoom) Do you currently read a music magazine?
yes - 80% | no - 20%
I though this was an important question to ask as people who do not read a music magazine already may be more reluctant to read one. I found that a majority of my target audience did read a music magazine already.
How often would you purchase a music magazine?
weekly - 20% | bi-weekly - 10% | monthly - 60% | quarterly - 10%
Many music magazines are published monthly which gives the magazine an overview of the previous month and an insight into the month ahead. However, there are also magazines that are published weekly (NME), bi-weekly (Rolling Stone) and quarterly (FMQ), so I thought it was important to find out what my audience's preference was.
What music magazines do you read from the following?
Q - 15% | NME - 40% | Vibe - 5% | Rolling Stone - 20% | XXL - 10% | Kerrang - 5% | The Source - 5%
It was important to me that I had an insight into the music magazines that my demographic were already interested in so that I could reflect what they already preferred.
What music genre do you listen to?
Indie - 60% | Hip-Hop/R'n'B -10% | Acoustic - 20% | Rock - 10%
It was also important that I had an idea of their favourite genre of music so I could include as many genres as possible that interested each individual.
Would you be interested in a magazine solely about music?
yes - 10% | no - 90%
Although I would never have created a music magazine based solely on music, I thought it was important that my demographic agreed on this and I found that a huge majority were not keen on reading solely about music.
What do you feel is a suitable price for a music magazine?
£1.80 - 20% | £2.10 - 60% | £2.80 - 10% | £3.10 - 10%
As the consumer it was important that the demographic had a say on the cost of the music magazine as they were the people purchasing it.
Who would you like to see on the front cover?
New Artists - 30% | Popular Artists - 30% | Music Legends - 30% | other - 10%
This I thought was an important question as the front cover is the first part of the magazine that the consumer sees. Therefore it was important that I knew who they would prefer to see on the cover. There was an overall agreement that New Artists, Popular Artists and Music Legends were all acceptable.
Which of these topics are more important to you?
Interviews - 30% | Gigs - 40% | New Artists - 20% | other -10%
As the consumer it is imperative that they enjoy reading the content of the magazine, so I thought that this question was very important and needed to be considered.
Would you be interested in reading about the following?
Fashion -40% | Culture -10% | Politics - 20% | Television/Movie/Theatre -30%
All of the above are aspects of most peoples lives and topics that many people are interested in. I thought that it was important to involve these aspects aswell as 'the norm' in my music magazine as it created a diverse magazine that interested all types of people from all walks of life.
What magazine title is more appealing to you?
Music Box - 10% | The Beat - 70% | The Forum - 20% | other - 10%
I though this was an important question to ask as people who do not read a music magazine already may be more reluctant to read one. I found that a majority of my target audience did read a music magazine already.
